A Conversation with Tom Cowgill, Rewards4 - March 30, 2023
Tom Cowgill, Director and Co-Founder of specialist sports loyalty operator Rewards4, will discuss his experiences of facilitating enhanced fan engagement with several high-profile clubs and sporting organizations, particularly through the use of rewards, loyalty and data.
Rewards4 is the largest operator of sports-based rewards programs in the UK. Over fifty sports organizations currently use Rewards4’s unique loyalty proposition (including the integrated technical solutions that Rewards4 offers) and benefit from Rewards4’s marketing expertise in sports loyalty. Rewards4’s loyalty platform and currency drive new revenue for sports clubs, rights holders, and sponsors by engaging with fans through meaningful rewards and savings.
Rewards4 is trusted by great brands like Everton Football Club, The Jockey Club, Arena Racing Company, Horse Racing Ireland, The Rugby Football League, Saracens, Leicester Tigers, and Lancashire Cricket to operate their loyalty programs, reward their fans and collect a multitude of data which delivers valuable insights and helps shape their loyalty strategy.
