For regulated crypto assets, the FCA is responsible for financial regulation and enforcement. As noted above, firms carrying on a specified activity, by way of business in the UK, involving a crypto asset which is a specified investment may require FCA authorisation and the relevant permission.
Under the Financial Services and Markets Act 2000 no person may carry on a regulated activity unless they are FCA-authorised or exempt (the "general prohibition"). A person contravening this rule is guilty of an offence and may face up to two years' imprisonment or an unlimited fine or both. For example, if a person who is neither authorised nor exempt gives advice on a security token which amounts to the regulated activity of advising on investments they may be in breach of the general prohibition. Likewise, the issuing of e-money without the correct authorisation or registration is an offence which carries a penalty of up to two years' imprisonment or a fine, or both under the Electronic Money Regulations 2011 (EMRs).
FSMA also restricts the financial promotions of crypto assets. The financial promotion restriction provides that a person must not, in the course of business, communicate an invitation or inducement to engage in investment activity or claims management activity. This includes invitations or inducements to engage in certain activities which are not regulated activities. The financial promotion restriction does not apply if the communication is made by an FCA-authorised person, the content of the communication is approved by an FCA-authorised person, or the financial promotion otherwise meets the conditions of an exemption within the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (FPO).
The promotion of engaging in investment activity is restricted under the FPO, which relates to agreements constituting a controlled activity, or exercising any rights conferred by a controlled investment. Controlled investments under the FPO currently include government and public securities, options, and futures. Controlled activities include dealing in securities and contractually based investments, arranging deals in investments, and managing investments.
Whether or not the financial promotion restriction applies to activities relating to a particular crypto asset will therefore turn on whether the activities involve a controlled activity or a controlled investment within the definitions set out in the FPO.
The UK Government intends to expand the definition of “controlled investment” to include “qualifying cryptoassets”, to bring them within the financial promotion regime.
Communicating a financial promotion in breach of FSMS is a criminal offence on the part of the unauthorised person. The FCA has wide ranging enforcement powers to require a financial promotion approved by an authorised person to be withdrawn, and to take enforcement action against the authorised person where serious misconduct is found.
The FCA’s Handbook contains rules on financial promotions which authorised persons must comply with when communicating or approving financial promotions. Financial promotions must be ‘fair, clear and not misleading’.
Unregulated crypto assets (utility tokens and exchange tokens) are not currently subject to similar financial promotions regulation. Proposed regulatory reforms would expand the scope of the FPO to capture qualifying crypto assets, to bring most of these unregulated crypto assets into financial promotions regulation.
Regulatory reforms are also proposed to ensure that in the future only authorised persons with FCA consent to provide such approval will be able to approve financial promotions communicated by unauthorised persons.