Argentina does not have any specific regulations on greenwashing. However, there are consumer protection rules and prohibited practices related to the production and exchange of goods and services that, even though they do not thoroughly regulate the matter, constitute the legal framework for the subject of your query.
In this regard, the Argentine Constitution provides that consumers have the right to receive adequate and truthful information.
The Argentine Civil and Commercial Code stipulates that providers shall supply consumers with truthful and detailed information about the essential characteristics of the goods and services provided to them, prohibits false advertising, and gives consumer the right to request that any false advertising be prohibited.
The Consumer Protection Law contains provisions similar to those mentioned above and establishes that those that produce, import, distribute, sell, or provide services shall supply consumers or users with truthful, detailed, effective, and sufficient information about the essential characteristics thereof, in a true and objective manner.
According to unfair competition regulations, an act of unfair competition is defined as any act leading to error as to the existence or nature, method of manufacture or distribution, main characteristics, purity, mixture, fitness for use, quality, quantity, price, conditions of sale or purchase, availability, results that may be expected from their use and, in general, about the attributes, benefits or conditions of the goods and services. They also prohibit any kind of presentation, advertising, or publicity that, by means of inaccuracies or concealment, may mislead, deceive, or confuse with respect to the characteristics or properties, nature, origin, quality, purity, mixture, quantity, use, price, sales conditions or production techniques of personal property, real property, or services.
In addition, the Antitrust Law prohibits arrangements among competitors, business combinations, acts or conducts related to the production or exchange of goods or services which have the purpose or effect of limiting, restricting, or distorting competition or access to the market. In turn, the Criminal Code establishes that false advertising intended to divert, for the benefit of the advertiser, the customers of another company may constitute a crime.
The consequences of non-compliance with the provisions referred to above may vary. In case of violation of the consumer protection law, the infringer shall be required to pay for damages, among other penalties.