Antitrust Compliance in Cross-Border Distribution Agreements: Four High-Frequency Risk Clauses for Chinese Companies Entering the EU Market

Antitrust Compliance in Cross-Border Distribution Agreements: Four High-Frequency Risk Clauses for Chinese Companies Entering the EU Market

August 24, 2026

Antitrust Compliance in Cross-Border Distribution Agreements: Four High-Frequency Risk Clauses for Chinese Companies Entering the EU Market

In recent years, more and more Chinese companies have established a presence in European markets. Some enter retail channels through distributors, while others sell directly to European consumers using e-commerce platforms. In addition, some Chinese manufacturers establish franchise or supply partnerships with European companies. Throughout this expansion, legal and compliance teams often focus on market access, data protection, and product certification. However, they often overlook the antitrust compliance risks that may arise in distribution agreements.

There are significant differences between China and the EU in how they regulate vertical agreements, safe harbour thresholds, and specific contract clauses. As a result, practices that are routine under Chinese law may violate EU competition law. For example, a standard contractual term under Chinese law could fall under the prohibition in Article 101(1) of the Treaty on the Functioning of the European Union (TFEU). This may expose companies to investigations by the European Commission or national competition authorities, which risks fines of up to 10 percent of their global annual turnover. In some circumstances, such as when a company is a repeat offender and recidivism is taken into account, the actual penalties may be even higher.

This article identifies four types of antitrust risk clauses that Chinese companies frequently overlook in their European distribution agreements. Each type is considered with reference to the differences between Chinese and EU competition law. The aim is to help companies build a perspective that takes EU rules into account during contract drafting and review, rather than relying only on domestic compliance practices.

In this article, an arrangement that does not meet the safe harbour conditions of the Vertical Block Exemption Regulation (VBER) is not automatically unlawful. It simply means the arrangement cannot benefit from the legal certainty provided by the block exemption and must instead be assessed on a case-by-case basis. This involves two main steps. First, determine whether the arrangement appreciably restricts competition under Article 101(1) TFEU, for which the De Minimis Notice may provide guidance. Second, if it does appreciably restrict competition, consider whether it qualifies for an individual exemption under Article 101(3) TFEU. Any use of the term "individual assessment" below refers to this process.

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